TOLEDO, OH - AAA has hit the milestone mark of 60 million members, making the iconic brand one of the largest membership associations in North America.
Since 1902, AAA has evoked feelings of safety, security and peace of mind, with 1 in 4 U.S. households today relying on membership in AAA. This achievement is a result of AAA’s intense focus on meeting the evolving needs of members in an ever-changing technology and travel environment, while also staying focused on the qualities millions have relied on for generations.
“AAA is incredibly grateful to each one of our 60 million members and we take their loyalty and trust in us seriously,” said AAA President and CEO Marshall Doney. “For 117 years, we have put members first with unwavering commitment. We will continue to provide them with quality service at the roadside, trusted travel expertise, unparalleled discounts and rewards, and leading traffic safety research and advocacy to ensure that everyone arrives home safely at the end of the day.”
Millennials make up nearly 30 percent of AAA new primary members
AAA knows innovation is key and strategic adaptation is necessary to stay competitive. Over the years, AAA has invested in technology to meet evolving consumer expectations, including the launch of the AAA app, real-time text notifications and tracking roadside assistance enroute.
AAA has also introduced the ability to use home digital assistants to connect with AAA or request service through third-party apps, like Waze. This focus on technology is one of the reasons millennials make up nearly 30 percent of AAA’s new primary members.
Roadside assistance has been cornerstone
“The AAA brand remains strong and relevant,” said AAA Board of Directors Chair Bill Mekrut. “Roadside assistance consistently is members’ primary reason to join – and AAA handles more than 30 million calls a year. Yet, as our members’ way of life evolves, so will AAA with relevant products and services that meet their needs.”
Last year, AAA’s roadside rescue answered more than 75,000 calls from AAA members in Northwest Ohio, with tire, battery and lockout problems among the most common.
As AAA looks to the future, the organization is exploring new mobility solutions. AAA is working to educate members and others about the exciting possibilities—and current limitations—of evolving vehicle technologies, to help ensure a safe transition to mobility of the future.
“AAA has a reputation as one of America’s most trusted brands and we will continue to live up to this expectation as the association drives toward 70 million members,” concluded Doney.
AAA provides automotive, travel, and insurance services to 58 million members nationwide and more than three million members in Ohio. AAA advocates for the safety and mobility of its members and has been committed to outstanding road service for more than 100 years. AAA is a non-stock, non-profit corporation working on behalf of motorists, who can now map a route, find local gas prices, discover discounts, book a hotel, and track their roadside assistance service with the AAA Mobile app (AAA.com/mobile) for iPhone, iPad and Android. For more information, visit www.AAA.com.