John Townsend
Public Relations Manager, DC
O: (202) 481-6820 (ext. 4462108)
C: (202) 253-2171
jtownsend@aaamidatlantic.com

WASHINGTON, D. C. (Tuesday, December 17, 2019) –– Drivers with experience using advanced driver assistance systems (ADAS) like adaptive cruise control and lane-keeping assist, were nearly twice as likely to engage in distracted driving while using the systems compared to when they were driving without the systems, according to new research from the AAA Foundation for Traffic Safety.

 

Alternatively, drivers with less experience and familiarity using the technology were less likely to drive while distracted with systems activated compared to when systems were not in use. AAA wants drivers to remember that while new driver assistance technologies offer important benefits, drivers must remain active and engaged when behind the wheel to maximize safety.

 

“This new research suggests that as drivers gain more experience using ADAS technology, they could develop complacency while behind the wheel,” said Dr. David Yang, executive director of the AAA Foundation for Traffic Safety. “Overreliance on these systems can put drivers and others in dangerous conditions during critical moments.”

 

Researchers at the AAA Foundation collaborated with Virginia Tech Transportation Institute to analyze video of on-road behaviors for two groups of drivers using advanced driver assistance technology. Individuals in one group owned a vehicle equipped with ADAS and had more experience using the systems while drivers in the other group were given a vehicle equipped with ADAS to use during the 4-week study period and had less experience with the technology.

 

The research found that drivers who owned their vehicles – and therefore had more familiarity with ADAS technology -- were more likely to drive distracted when these systems were active than when they were not.

 

“For example, some observed distracted driving behaviors included texting or adjusting the radio,” said John B. Townsend II, AAA Mid-Atlantic’s Manager of Public and Government Affairs. “Meanwhile, drivers with less experience using the technologies were more likely to remain attentive and engaged while the systems were engaged. Despite their potential safety benefits, there are concerns about unintended consequences associated with intermediate levels of automation in advanced driver assistance systems (ADAS). Such intelligent systems are housed within vehicles and they are designed to increase road safety and driving comfort.”

 

For example, Virginia Tech researchers theorize that drivers move through different phases tied to

experience using ADAS technologies. First timers start in a novelty phase where they learn and test the technology. These drivers are less inclined to trust the system’s function and reliability, so they remain active and engaged while driving.

 

Eventually, drivers reach an experienced user phase where overreliance and too much trust in the systems becomes more common. These drivers are more apt to take their eyes and attention away from the road. Research in other industries shows that pilots and nuclear technicians demonstrate similar patterns of over-reliance on automated systems. These behaviors can eventually lead to distraction.

 

“Advanced driver assistance technologies have a lot to offer in terms of comfort and safety, but they should never replace an attentive and engaged driver,” said Dr. William Van Tassel, AAA manager of driver training programs. “Remember, technology fails us daily while at work and at home. So, don’t get caught driving distracted when being focused on the road can save your life.”

 

AAA offers three simple steps for how to ACE your next vehicle rental or purchase:

  • Always remain active and engaged when using ADAS technologies like lane-keep assist or adaptive cruise control.
  • Commit to knowing what ADAS technologies are installed on your vehicle and how they work.
  • Expect that the advanced driver assistance technologies in your vehicle have limitations.

 

Here is the upshot: Advanced driver assistance systems (ADAS) can keep drivers safe on the road, but they are not a replacement for an active and engaged driver. As drivers develop more experience and comfort using advanced driver assistance systems (ADAS), research finds they are nearly twice as likely to drive distracted when using the systems, than when driving without ADAS.

 

Earlier this year AAA Mid-Atlantic  launched its “Don’t’ Drive Intoxicated. Don’t Drive Intexticated” campaign to inform motorists of the inherent dangers of distracted driving during safety-critical events. 

 

About AAA Foundation for Traffic Safety: Established in 1947 by AAA, the AAA Foundation for Traffic Safety is a not-for-profit, publicly funded, 501(c)(3) charitable research and educational organization. The AAA Foundation’s mission is to prevent traffic deaths and injuries by conducting research into their causes and by educating the public about strategies to prevent crashes and reduce injuries when they do occur. This research is used to develop educational materials for drivers, pedestrians, bicyclists and other road users. Visit www.AAAFoundation.org.

 

 

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Washington, D.C. Mailing Address:
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AAA provides automotive, travel and insurance services to 60 million members nationwide and nearly 82,000 members in the District of Columbia.  AAA advocates for the safety and mobility of its members and has been committed to outstanding road service for more than 100 years.  The not-for-profit, fully tax-paying member organization works on behalf of motorists, who can now map a route, find local gas prices, discover discounts, book a hotel and track their roadside assistance service with the AAA Mobile app for iPhone, iPad and Android. For more information, visit  http://aaa.com

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Who's in the Driver's Seat? The Transformation of Transportation

On Tuesday, October 17, 2017, AAA and TEDx Wilmington held the first TEDx Salon dedicated to ideas worth spreading in transportation.

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  • Online viewers came from all 50 states and approximately 30 countries around the world

View a slideshow from the event

This TEDx WilmingtonSalon was organized in partnership with AAA

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